A logo gives a company its identity and is one of the essential elements of branding. Having a perfectly designed logo is important and can have a make or break impact on your brand’s identity. Perhaps that is the reason we can see a lot of companies changing and updating their logos in order to be more accessible and audience friendly.
If you are looking to design a logo for your start-up or to renew that of your established brand, you should be aware of the trends prevailing in the market. In today’s volatile market, keeping up with such changes have become crucial for businesses to survive and succeed. A logo is what makes your brand unique and therefore designing a perfect logo is one of the most critical tasks.
How To Design the Best Logo for your Brand
1) Keep it simple
The logo should attract the audience. Keep your logo simple and keep in mind that anything complicated won’t attract a large number of people. A simple logo would be easy to understand and would speak to a broader audience.
- Include simple shapes in your logo like a circle or a triangle.
- Keep the font bold and straightforward to make it more appealing
- Don’t overlap too many things
- Minimalism is in trend. Keep is simple and minimalistic.
- The design should be simple but should also convey a message.
The most attractive logos are simple and easy to grasp. Also, a good logo leaves an imprint on the minds of people who see it.
2) Colour theme
Colors are a significant part of a logo and also carry a significant impact on the reaction of the audience. You must be very careful about the colors you pick for your logo. The colors should be in coordination with your brand and image. Pick colors that go with the tone of branding and services. They should convey the perfect image of your company. Try to stick with a limited number of colors to maintain the simplicity of your logo. Pick bright colors if possible, as they have proven to grasp more attention. Also, consider the target audience before settling on any color.
3) Visually alluring
Probably the most important thing about a logo is how alluring it is from a distance. The logo should look whole and capture attention. You can test the appeal of your logo on several people and have them rate the logo for research. Every person will have a different perspective, and it will help you to base your logo design around a concept that a larger audience likes. Feedback is necessary to improve a logo. So, go to the audience, ask for their opinions, and then make changes in your logo accordingly.
4) Geometry and Symmetry
Geometric shapes and patterns are quite famous and in trend. These patterns are prepossessing and wholly recommended. There are a variety of options available for you to pick from. You can also come up with your own pattern and give a personalized touch to the logo. These patterns would give your logo a put-together and high-end look.
Symmetry is another thing to keep in mind when designing a logo. Make sure your patterns and shapes are symmetrical. It is a necessary element to make sure your logo looks professional. A standard approach will result in a classic logo that would last for a long time.
5) Pay attention to the details
We already discussed how important a logo is, which is why extreme attention to detail is necessary. Details are what makes a logo unique. Therefore, try to add details to any shape or picture you add to your logo. Make it realistic or give it a 3D look to make it more appealing. Perfect the details and give your logo a polished look. Messy details might result in an amateur logo.
6) Professional help
If you are not a designer, seek professional help. A designer can make a classy and catchy logo which can immensely enhance your brand image. Invest in your logo by hiring professional designers, and ensure that you provide all the necessary inputs. A designer can add the details and has a much better perspective along with the skills. Also, take your time to make the logo and ensure that it is done with precision. Hurrying the process would result in mistakes and oversight.
7) Target Audience
Identify your target audience and research and gather information. You should be aware of your target audience, their preferences, and beliefs. These factors can play an essential role in designing the logo. Your logo should be as per their preferences. Your customers should relate to the logo, understand it, and like it, and that is only possible if it is according to their choices. If they don’t agree with what you are displaying, then it can have a negative effect on the whole branding process. Research is of utmost importance while designing a logo, and it will help in knowing your customers inside out. This will help you design the perfect logo and the perfect marketing strategy along with it.
8) Company name
The logo is closely associated with a company’s name. In fact, many companies use their name as their logo. Both the name and the logo should be in perfect harmony. The logo should not stand different from the name. A harmony between the name of the company and its logo is catchy. In fact, you can use parts of the name or initials of the company in the logo. This helps convey a standard message from the brand. It is clear and easy to grasp for the audience. Include the name in the logo to make the branding more holistic.
9) Movement inspiration
We live in a digital age where people have complete exposure to various technologies. There are many advancements in the field of designing as well. Many companies are opting for a moving logo. A moving or a transforming logo is way more engaging than a still logo. It is a new trend, and you must keep up with trends to thrive in this market. These logos can be a part of your website and online presence. To avoid extra effort, you can extract the still logo from the transforming video. This way, you have both logos. This will maintain a connection between the two logos as well.
10) Contrast and negative space
There are many tools at a designer’s disposal, and contrast is one of them. The contrast in the logo would add more drama to it, and it would certainly catch more eyes. It would also become easily identifiable and unique with the right use of contrast. A sharp contrast can add more structure to your logo. Keep in mind, contrast is a sensitive tool, and it must be used carefully. If used in the wrong way, contrast can ruin the whole logo. Also, negative space is a designer’s best friend. When you are getting a logo designed, ask your designer to make good use of the negative space. It makes a logo look captivating.
Logos are one of the critical elements of any company. A thoughtful process can result in a classy logo design that can positively represent the brand image. It can turn into the identifier of the brand. One can also include trends with a touch of your own style to obtain a logo that would be different from others and truly represent your company for a longer time. Most importantly, convey the message of your company through your logo.