Everyone these days loves to watch videos than reading huge volumes of text. That is why marketers are opting for professional video editing service providers who can help them with great quality videos, which can be easily marketed on the internet. Video marketing may sound easy but requires good thought and strategy. Make sure you are very clear of the objective of making the video. The video should be of excellent quality both in content and in execution. There are a few more tips that are important to make sure your video marketing efforts fetch you the best results. Let us have a look at a few of them.
Video Marketing Tips
- Keep it brief
People have very short attention spans when they are online. Keep your videos very short. Try to incorporate the key messages in the first 10 seconds of the video. Keep the length of the video to less than a minute if possible.
- Make it interesting
Include interesting storyline and other elements, which enhance the viewing pleasure of your audience. Remember, most of the viewers are online for some entertainment. Your videos should be educational but at the same time not too heavy to understand. Keep the tone light, and add good music and audio bytes to make it interesting.
- Have a catchy title
It is a good idea to have a catchy title for your video. The clutter in the video listing is increasing. There multiple options of videos that come up when you type or search for a specific keyword. To ensure the viewers click on your video link, it is important to give your video an interesting and captivating title.
- Use customer-generated content
Using customer-generated content is a great way to easily connect with your target audience. Such content is relevant and is highly appreciated by customers because it is all about them and from them. Testimonials are a good example of user-generated content.
- Use professional voice-over
Do not compromise on the quality of the video by using a layman for a voice-over. The tone, the diction, the pronunciation makes all the difference to a voice-over. There are professionals who are expert in voice over. Hire them and see the difference it makes to a video.
- Avoid sales tone
You would agree that the internet has become a big market to sell your products. In this chaos, the last thing you would want to do is use an over sales pitch in your video. It will completely turn-off the viewer and create a bad impression of your company. So let the message of your product or service be subtle and properly weaved into the storyline.
- Make it mobile-friendly
While you are making the video make, sure you make it mobile-friendly. Many people like to surf the internet on mobile. If your videos are not viewed properly on mobile then a large viewer base is lost. So take care of the resolution and size of the video to make it extremely mobile-friendly.
- Include your company URL in the video
Make sure you include your company’s website address or URL in the video. This is extremely important because it will give your viewers to visit your website after watching the video and place their orders.
- Have a call to action
Your video should end with a clear call to action. It can be a request to subscribe to your channel, or visit your website or call on a number. Whatever it is, make sure that the customer takes appropriate action after watching your video to ensure your efforts and investments in creating one are not wasted.