In any creative field, one look at your work can make or break your career. A person may just glance your portfolio for a few seconds and decide whether you fit the bill or not. The graphic design field is no different. Being an immensely creative field it puts pressure on the graphic designers to create a wow effect with their own portfolios before they can grab some quality projects.
Here are a few ways you can make sure you stand out from the crowd and create a portfolio that is high on standards and speaks greatly about your capabilities.
- Make your portfolio purpose driven and thoughtful: Have a clear objective to your portfolio. What is it that you are trying to showcase? Study your client well and keep relevant stuff in your portfolio. A client should see your work and immediately realise what you can do for their brand.
- Select the works carefully: You might have created many works but there is no need to include all your works in your portfolio. Select only the best few works and include them in the portfolio. Your works should be eye-catching, selective and exquisite.
- The number of pieces matter: To reduce clutter it is important to keep a tab on the number of works you are including in your portfolio. Fewer works will get more attention. Meaningful and fewer works always make a better impression.
- Decide if you want an online portfolio or a physical one: Sometimes graphic designers prefer creating online portfolios. It is easier to share it over email. And also is less expensive than taking a print-out and invest in creating a hard copy of your works.
- Make your portfolio very interesting: Take help of professional photographers to click images of your works. Use high-resolution images to create a portfolio.
- Include impactful facts: If you have worked on a campaign do include the impact it created in the market. Things like the number of likes received on your FB campaign or the views of the video you created can be a good way to show how you can create real value if hired.
- Include a bit about the process you follow in your designing: This is important because it gives them an idea of how you approach a project. It also shows you have worked on these projects yourself and are not showcasing someone else’s work or a team effort.
- Include testimonials: It is a good idea to include a few genuine testimonials in your portfolio. A word from a reputed professional in a field always gives you extra brownie points over other contenders.
Your journey on the path of becoming a successful graphic designer does begin with an amazing portfolio. Remember, it is the first impression that matters the most. And we are sure you are going to put all your muscle to make it a lasting one.