An old saying goes that “if you want to change the world, pick up your pen and write”. In today’s digital era this saying can be slightly tweaked to say that if you want to change the perception about your company pick up the right fonts for your graphic design.
It is true that a picture speaks a thousand words. But it is also true that words create magic. A good graphic design service provider understands that fonts and pictures both have to be perfectly amalgamated in a design to create an impactful and meaningful piece of work.
How does one achieve the perfect rendition of typography in a design? What are the key aspects of using fonts in graphic designing? There are a few key elements that have to be kept in mind while using typefaces and fonts in a design. The art of using typefaces and fonts perfectly in design is called the art of typography.
Imagine this, a kids apparel advertisement using Chiller font. You are sure to scare the hell out of them and shoo them away from your outlets. Or a high position job posting in a Comic Sans font. You surely would not come across as serious about your business.
As you can see from these examples, fonts convey emotions, create perceptions and also evoke actions if used smartly. You obviously would like to make the most of this wonderful, silent yet so powerful medium in your graphic design.
Here are a few tips to help you make the most of the typefaces and fonts you use in your design.
- Choice Of Typeface: There are different typefaces which may be broadly categorised as serif and sans serif. Serif font has thick and thin strokes, for example, Century Old Style font. Sans serif has strokes with even width, for example, Futura Book. Use them keeping in mind who your target audience is and what is the product or service you are promoting.
- Color Of The Font: The most popular font colour and contrast are black over white background. That increases the legibility of the writeup and can be read by even those who are color blind. While using colours graphic designers should remember that using too many colors can add chaos. Keeping things simple and elegant while designing is of utmost importance.
- Alignment: This is a very important element in typography. There are four key alignments – centre, left, right and justified. Font aligned along left margin or right margin is called left aligned and right aligned respectively. Text that falls flush with both the margins is called justified and when there is a gap on either side of the margin then it is centre aligned.
- Line Length And Spacing: A perfect line length is neither too short nor too long. It should be such that the reader does not get lost while reading and is able to shift his eyes easily to the next line.
There are many other interesting facets of typography, which you can include in your design like the rhythm of spaces between characters, kerning, caps and non-caps fonts, etc. There are so many permutations and combinations you can use by mixing typefaces, styles and alignments. The sky is the limit. It can become very daunting to select the right typography for your design. You can rely on WebSocl, your trusted graphic design agency in the USA to help you with an impactful graphic design with perfect use of fonts. Get in touch with us today.