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Importance of Social Media Marketing in Business

Everyone across the globe is connected through social media. You need to find someone or search for a reliable review; you can search it on social media. It has become an integral part of everyone’s life, irrespective of the age group.

Brands also have started adopting social media as an important aspect of their marketing strategies. The pool of social media is going to get bigger and bigger in the new future. If your brand has not started taking advantage of it, then you better get going because you are lagging behind many of your competitors.

Social media provides you with a platform where you can engage with your target audience at an entirely different level. It does not matter how large or small the organization you have, you can start with a social media account right now. One does not need to have a list of the magical keywords or for that matter have a huge following. You can start the account and enjoy the path forward. At the same time, you need to remember as a brand that you do not have to start doing it just because everyone is doing it or it trendy or it simple, you should do it because you want your audience to you better and vice versa.

Talking about the audience, we can see a few numbers, which can also help you why one should go for it:

  • There are 3.8 billion social media users all across the globe as on January 2020
  • 7 million Facebook active users as in the second quarter of 2020
  • If we talk about India, 50% of the population which comes down to 376.1 million, is accessing social media in 2020

Let talk about the importance of social media in businesses:

  1. Cost-Effective

Marketing can become an addition to the expenses and let’s be honest not every business can afford it. Let’s be honest, strategizing the marketing plan, coming up with innovative ideas is not as difficult as it can be when it comes to executing it. There may be times when we cannot execute all that has been planned because of the cost. So, not to fall for this trap we have social media as an alternative.

Social media provides you with a cost-effective advertising plan. Almost all social media platforms are free of cost. Sharing updates about short-term offers or some trends in the industry or telling about the product history, all of this can be done free of cost. Moving ahead with the paid promotions, we can create various ad campaigns to strengthen the marketing strategy. Before starting paid promotions, we need to keep a few things in mind, set small objectives, know your target audience, start with a small budget, opt for campaigns that educate and entertain at the same time.

  1. Enhances SEO Ranking

SEO and social media are connected. Securing a successful SEO ranking, the requirements keep on changing frequently. Therefore, using social media not only for the sole purpose of advertising but also to fulfill the SEO requirements. The former spam head of Google, Matt Cutt, said that social media dominates the front page of the search engine results. This means, social media does have the power to control the ranking as well, so to land in the top 10 of the ranking, we need to have consistency in maintaining our social media pages.

Both the platforms are evolving in multiple rates and are introducing new features to the business world. So, why to wait for the rush hour, its better to be prepared.

  1. Increases Traffic

Increasing traffic and generating quality leads is another add on that you can get from social media. The reason behind this is consumers tend to seek social approval and once they see an ad campaign or even an update about the brand on social media, it tends to give them assurance about the brand or product or service. Resulting in which the customers end up asking about the product on your social media post or the website, hence generating a quality lead.

So we can say that social media does have that X factor to set the base of revenue.

  1. Build Awareness

Social media does have the power to grow a brand’s name. Many marketers believe that social media does have a direct and measurable impact on brand awareness. Also, it is a great place to know customers’ needs and wants. The hashtags and keywords will identify potential customers after which they can be redirected to the brand’s account or the website making them into a quality lead. The kind of content posted on your social media will define what interests your potential consumers, their interests, and opinions and it can help you know customer’s perspectives about your industry.

Initially, it will aid you with a lot of visibility and will widen your reach.

  1. Engaging Customers

To know what the consumer wants or their genuine feedback you need to spend more time with them and the best way to do it is to be consistent with social media. The reason why social media calls for so much attention is, the target audience is already spending a significant amount of time on these platforms. Make sure you play with all the new features introduced and have the customer surprised by the ideas. Make them want to see your content, have a Q&A live session, or a product usage video, etc. You can see which platform your target audience is more active and then have the number of content posted on that platform.

The better consistency on social media, the better customer engagement.

  1. Healthier Customer Satisfaction

Social media can also behave like a chatbot but with a human touch. You can check on the problems they faced and solve them on a real-time basis. This will truly satisfy your customers, along with keeping the customer service more personalized. An approachable, friendly, and cost-effective and hassle-free manner for the consumer to get the issues resolved. This will save a lot of time from both ends. Make sure that you make them comfortable with any language option they want to choose and not feel ashamed of talking to you.

Real-time customer service with 24 hrs access to both the customers and the business.

  1. Improves Brand Loyalty

Customer loyalty is the ultimate goal for any brand, and it can be achieved when the customer is completely satisfied with the services he is getting. Your social media presence will make it easier for your customers to reach you and seek your help. Being consistent on social media increases the possibility of customer retention and loyalty. It is essential to engage with the customers and build a relationship with them. Social media has many features where you can directly interact with your customers and know what they want to see on your pages. Ask any loyal follower of a brand page they will give positive responses without any obligation to do so.

Customer satisfaction, customer retention, and customer loyalty come hand in hand.

  1. Communicate Authority

Customers search for a concrete reason to support any business. There will thoroughly research on every platform you are present especially social media, what kind of content is there, are the comments being answered timely, etc. So setting up a profile that speaks on its own will make an authority over your brand and that impression will last forever showing that your brand has something that can be supported. The customer would want to have a brand to look up to, which is knowledgeable, trustworthy, has a vision, and values its customers.

The first impression is the last, so building a social media content to which the brand stands by forever will give a long-lasting impression.

  1. Authenticity

At the time of digitalization, customers are very much confused about what to believe and what not to. Showing just white-collar and blue coat corporate video will make things worse and will land you up in a zone where the audience will just see your content but will become almost difficult to convert as they will not find anything authentic about your brand. Make short content about how a product is made, or make some of your employees write down about the work culture, etc. Show the friendly side of your work, be true to yourself and your brand.

Be real to yourself, your brand, and your customers.

  1. Real-time Performance Analysis

Marketing can take a toll on the budget sometimes. Measuring the ROI of marketing investments can become difficult. But measuring the performance of ad campaigns can be done on a real-time basis. Which saves a lot of time and effort. Seeing on a particular campaign’s performance you can either pause it or boost it.

  1. The Sooner, The Better

The power of social media can only be seen if we implement it strategically. If the strategies are updated regularly, it will lead to better SEO results, boosted traffic, and increased leads. Saving a lot on the budget side, social media works magic on branding and promotions. The earlier you start, the better results will come.