Advertising specialities or branded custom promotional products have been popular marketing tools for many years. Then the question is why are we debating its importance today? That is because, in the advent of so many new age marketing tools like social media, SEO marketing, and other digital marketing methods, you may start to think if...Read More

In this digital era, you might think that the popularity of writing instruments and its usage has gone down. But that is not true. Studies show that writing instruments are still the favourite of consumers and marketers alike. While the sale of digital gadgets has gone up, the demand for writing instruments like pen, notepads,...Read More

Children and teens have huge indirect buying power. Kids influence purchases. They are therefore a very important target audience for marketers. They are also amazing users of promotional products. Several companies like to give away branded stationery to school kids. This is useful as well as has a high probability of staying with the kid...Read More

Promotional products are branded merchandises that carry information about your company and are given for free to customers. Some of the examples of promotional products could be a pen, a tote bag, a cap or a shirt branded with company details. A lot of people may question what a simple promotional gift do to a...Read More

A promotional product can be a gift, award, premium, prize or any commemorative giveaway. The products are widely used across industries right from manufacturing to consultancy, from agriculture to technology and so on. Promotional products are considered an excellent resource of corporate branding by marketers worldwide. As per PPAI, nearly 7 in 10 brands consider...Read More