We know that social media had affected everyone’s lives tremendously. Even businesses have mostly started to communicate through social media platforms. That, during COVID-19 almost all the businesses started social media marketing to not only communicate to their existing customers and look out for potential customers.
However, it does not mean that social media marketing is going to be easy post-2020. As every competitor of yours however big or small will be out there, promoting and you never know whose basket the customer is going to choose. Since many businesses have come on social media, we are going to see some evolved features shortly. So, it’s better to be prepared with the already existing features and then focus on the new ones when they come into the market. But you should not forget about the quality of the content.
So, if you already are on social media then great just have a strategy ready with the help of the following ideas and if you are not then, it’s better late than sorry, you can find some here.
Social Media Marketing Strategies
- Set meaningful Goals
- Research Your Target Audience
- Establish Your Most Important Metrics
- Analyze Your Competition
- Create and Curate Engaging Content
- Adhere to Timelines
- Assess Results and Adapt
- Communicate with Your Team
Set meaningful Goals
The first question that you need to ask yourself as a brand is what do you want social media for? What would you like to do in the short term and long term? You will have to set up a goal to fulfill the purpose of being on social media and to take advantage of all the features available. Without a doubt, the goals are going to be aligned with the business goal and your marketing strategies. Creating goals just for the sake of will not suffice the need of the hour. They are to be created on a short-term basis so that they are easy to calculate and analyse. Dividing the strategy into specific goals are easily attainable and are realistic. In addition, we have enough time to measure the result and make any changes required in the existing plan and the next goal. So, accumulating everything goals are meant to be S. (Specific), M. (Measurable), A. (Attainable), R. (Realistic), T. (Time-bound).
Research Your Target Audience
Going out on social media does not mean to be thoroughly active on all the platforms. After a few times, you will be able to find out which social media your target audience is most active on and then you can have most of the engaging content on that particular handle itself. If you go on all out on every platform, you will end up utilizing all your resources, time, and energy. And the result will not be as fulfilling as it is supposed to be. Knowing your demographics for social media strategy is as important as knowing your product. It will be easier for you to draw the marketing plan and strategy if you get to know your demographics. It helps you know what kind of content does your audience likes. Having 1 million followers on any social media page is every brand’s dream but rather than focusing on how to get that you should be focusing on how to get you, present customers, on board with your social media account, then look out for potential customers with relevant content and then create a relationship with your existing follower base. Then just wait for the magic of social media and word of mouth to happen.
Establish Your Most Important Metrics
While drafting the social media strategy make sure that it is data-driven. You should know where you are putting your money and what the ROI is. Since social media has a feature of real-time performance analysis, use it to its utmost advantage. Always re-strategize your plan according to the daily performance of the campaign you are running or even the organic content you are posting. Rather than just being all over the place, use the data to align it with your short-term goals. The metrics that you need to look after are the reach of a post, click on the post, the logo, or the website, engagement of the post, and hashtag performance. Better the metrics, better the strategy.
Analyze Your Competition
Competition does not mean rivalry. It can be a friendly competition between two competitors and you can learn from whatever they are doing and come up with something new always. Conduct competitor analysis and find out their weakness and create campaigns focusing on those areas or include those campaign ideas in your strategy and shuffle things up. Knowing what your competitor will give you an upper hand on what campaign to come up with next or maybe you can have their campaign upgraded to the next level showing off your healthy competition just like McDonald’s and Burger King.
Create and Curate Engaging Content
You can run out of words to express something but you can never run out of content ideas to post on social media. A single topic can be posted in 5 different formats and yet remain unique in their ways. But content does not only mean a write-up, but it can also be an info-graphic, simple graphical post, short video content, or long video content or even influencer content. Although it can be a little time-consuming and may require effort. So, to save time and effort and yet come with the content regularly you can divert some of the work to your customers and ask them to come up with their product content. We can refer this to UGC (User Generated Content). This is solving two purposes at the same time, one there is an innovating content and second, it establishes a relationship bond between the consumer and the brand.
Adhere to Timelines
The one mistake the brands unconsciously do is not responding to the customers within time. Since the introduction of social media, the customers are very much aware of the basic dynamics. So rather than taking hours, days, and weeks to respond to their query try to do that within 4 hours. The more time you take the lesser the patience level of the customer gets.
Assess Results and Adapt
Results are important to make your strategy work with the expected ROI. So to keep everything on track keep an eye on the tracker will help you progress. There is no doubt about the fact that social media is a matter of trial and error and you can make this method a success when you keep on making slight changes in the strategy based on the performance of the campaign activity.Keep monitoring the metrics on a real-time basis and you will surely find something or the other that will make the activity give better results. This approach is required in the time when every aspect of marketing is evolving manifold.
Communicate with Your Team
Marketing is the result of teamwork and good communication between the team members. Make sure that you discuss with your team about every single step, every win no matter how big or small it is and every mistake. Keep everyone in the loop, try to celebrate those small wins and mistakes as well to keep everyone going, and motivated. A single loophole between the team may cost you an entire campaign. Try to discuss with your team twice every day without fail to have the plan of action of the day ready and the result at the end of the day and remain connected on the dashboards. Even if there is nothing to discuss regarding work do not skip out any meeting, you never know an idea may pop up.
Social media provides you with the best platform to build a relationship with the customers and convert them into loyal customers. It also helps you to showcase the essence of your brand and establish a connection with your potential customers but it cannot happen in one night. It requires a lot of brainstorming and strategic planning to succeed.