Postal envelopes and snail mails might seem like a thing of past in this highly digitized world where you can send a message in just a click of a button. But make no mistakes, there are many organisations that send across notifications, announcements, calendars, diaries and other important information as a hard copy to their clients.
For corporates, this is another opportunity of communication and branding. An envelope, after all, will create the first impression in this mode of communication. It is therefore very important for a graphic design service provider to understand the types and sizes of envelopes so that they can make the most of this medium.
The simple envelope may not be as simple to design as it seems. For example, there are at least five to ten different types of flap styles in an envelope. Square flap, wallet flap, pointed flap, mail point flat and so on. Further, there are different types of envelopes based on their size and purpose. For example, commercial envelopes, booklet style envelopes, catalog envelopes and so on.
While there are many templates available on the internet on how to design an envelope, it is always good to know the basic rules and guidelines for designing an envelope. That brings us to a very important part of designing i.e. following the United States Postal Service (USPS) regulations — https://www.usps.com/. Once you understand the types, styles and guidelines of designing an envelope, you can then concentrate on the details of design elements.
Here are a few tips that can come in handy while designing a sophisticated envelope:
- Know the exact customer requirement: First and foremost, understand your client’s need in detail. What is the purpose of the envelope? Does he want to send a calendar, a letter or a catalog in it? Who is the target audience? Is there a theme or a campaign you have to align with? These specific questions will fuel your creativity and imagination as a graphic design service provider and allow you to create a design that meets the exact requirement of the client.
- Mark the essential areas for clearance: There are specific postage and barcode areas marked in an envelope as per USPS guidelines. Try to avoid overlapping these areas with your designs or dark background colours.
- Address the issue of address: Make sure you and the client are clear about where and how you want to put the address on the envelope. An envelope can have front and back addresses. The back address is one of the sender. Some companies prefer putting sender address on the back flap, while some like to use the front below space of the envelope to put the sender’s address to save the cost of printing both sides of the envelope.
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